Cinnamon Sugar Doughnut Challenge

It’s our 6th birthDOUGH and we are celebrating with a fun, old school challenge for you to complete at home {because apparently parties have been called off this year, thanks #corona} 

Cinnamon Sugar Doughnut Challenge

#donutlickyourlips #doughheadschallenge 

Ever wondered why it is so tricky to eat a Cinnamon Sugar doughnut without licking your lips? Our Founder, Anna Farthing, says “Our lips are really sensitive, so when we eat a doughnut and the sugar gets round our mouths, the brain reacts quickly.  Sugar absorbs the natural moisture on our lips and this means our natural instinct is to immediately lick them” #science #facts 

 Think you have what it takes? Then we have a challenge for you!  

  1. BUY a Cinnamon Sugar doughnut from Doughheads between 24-30 August
  2. EAT the entire doughnut WITHOUT licking your lips (video it!)
  3. UPLOAD video to instagram with the hashtags #donutlickyourlips #doughheadschallenge
  4. TAG three friends who should take the challenge
  5. WIN one of 5x $50 Gift Vouchers drawn on Sunday 30th


Doughheads Cinnamon Sugar Doughnut challenge will run between 24th - 30th August 2020. Winner will be drawn at 3pm on 30/8/20 Australian Eastern Standard Time.

Challengers must purchase the doughnut from Doughheads to participate and ensure the packaging is shown in their entry video.

To be considered successfulthe challenger’s tongue must stay inside their mouth and not touch their lips at all during the challenge. You must not use fingers to wipe away sugar or touch lips. The doughnut may not be cut or torn into pieces. The challenge is over once the doughnut has been completely eaten and nothing remains within your mouth (not successful, it's all in the fun baby! Upload your vid anyway and still go in the draw)

We acknowledge that our Instagram challenge is not sponsored, endorsed or administered by, or associated with Instagram. There are no restrictions on age or location, however, Doughheads’ gift vouchers are only valid in store at our location in The Junction, Newcastle.  

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